Conventions of crime mystery

Overview of crime/mystery

Analysis of existing products

Film analysis

Analysis of Quantum of Solace opening

Case study- Gravity

Response to Market Research

Based on my market research, it is clear that the crime/mystery genre is a successful genre as most films tend to gross more money than the budget. This clearly shows that people like the genre. It is also clear that many crime films tend to tie in with different genres such as action, horror and drama. The films that are solely based on crime/mystery tend to be older films before the 1990's such as film-noir types of film. As such, we have considered incorporating elements of another genre in our film opening, though we have also considered making the film similar to older films.

Market research

Response to Audience Profile

We have created an audience profile in order to know exactly who we are targetting the film opening at, as to find out what kind of elements need to be included. As such, our target audience are the typical teenager who loves to socialise but has good knowledge and experience of films and knows some technical aspects of films. As such, we will have to include various camera shots and techniques. Though it is only a two minute opening, it will have to capture the audience through things that they engage with; humour is often one of those things. The establishing shots used will also impact on the audience. It also needs to be a diversion from their everyday lives as teenagers like to escape the stresses of the world. Thus the opening will need to express aspects of life that either they have't been exposed to yet or aspects that they enjoy.

Audience Profile

Response to results from questionnaire

Based on the results, it was clear to us that crime/mystery was a good choice of genre as the audience said that there were various aspects of crime/mystery films that they look for in films generally. The main aspect here was the sense of enigma created through suspense and the build up of tension in the film. They also tend to enjoy the character of the protagonist (the detective in the case of crime/mystery), whether serious or humorous in personality,in which both are often shown in crime/mystery. The various use of camera shots used are also very effective in capturing the audience such as establishing shots, and close-ups, as well as pull focus and the use of jump cuts. The main thing the audience look for though, is the sense of enigma.

Results from questionnaire

Questionnaire

Respone to Brief

We have been tasked with creating a 2 minute opening of a movie. The whole production of the movie, including the genre, is completely down to us to create. Our group has decided to create a crime/mystery film opening as it does not take a large budget or particularly expensive equipment to create and it is also a widely watched genre, and would appeal to our target audience.

Preliminary Task